by Sam Lambert | Mar 15, 2021 | Content etc.
User Generated Content (or UGC) is fancy jargon used by marketers to describe any brand content that’s been created by someone who doesn’t work for your business, someone like your amazing customers. Things like: A picture or selfie of them using your product on...
by Sam Lambert | Oct 22, 2020 | Content etc., Marketing etc., Social etc.
This is a project from Sam’s previous role as Head of Marketing and is a great example of outreach using influencer marketing, and taking content marketing to the next level. This is also the kind of strategy we can build for your business. The Brief: Find new ways...
by Sam Lambert | Oct 13, 2020 | Content etc.
Outreach explained… It doesn’t matter how good your product or company is, unless people know about it, it’ll never sell. Simple ha? Outreach is bringing an asset or brand to the attention of potential customers. This can be done via a person, social media channel, or...
by Sam Lambert | Oct 13, 2020 | Content etc.
What is content marketing? The phrase ‘content marketing’ is bandied about quite regularly now and is a common offender in all good games of bulls*it bingo. In fact, it’s got to a point where if you aren’t sure exactly what it means, then you might feel embarrassed to...
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